Apple: Taking over the world, one iAd at a time

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Apple: Taking over the world, one iAd at a time

Posted by: ShackledMuse on Jun 17, 2010

Tagged in: Unilever , Steve Jobs , iTouch , ipad , iAd , Google , Apple , advertising

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A follow up of my previous article, Growing rivalry between Google and Apple.

The iAd campaign is set to launch on the 1st of July, and Apple has already made more than $50 million from it.

Think of iAd as a marriage between TV and Internet advertising. The Guardian quoted Steve Jobs, Apple's chief exec:

"iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favourite apps. iAds will reach millions of iPhone and iPod Touch users, a highly desirable demographic for advertisers, and provide developers [with] a new way to earn money so they can continue developing free and low-cost applications."

When he says highly desirable, he means exactly that... The $50m it made in deals represent more than half of the amount spend on mobile ads in the US, while £35 is round about the amount spend in the UK.

Some of the brands to be advertised include Unilever and Walt Disney.

We all know advertising pays. That's why Coke spends billions of dollars on advertising, annually, even though every body knows Coke. And when you look at figures involved with the iAd campaign, no wonder Google is a tad bitter about the beating it got with Apple's ban of third party ad companies...