mydigitallife

One of the biggest cell phone providers has lost about 5% of its customers. It blames the recession and the registration requirements.
As a result, plans are affoot to retrench about 8% of the staff and to get rid of the bulk of the contractors currently employed there.
This gives rise to some questions:
Is it really the recession that is driving customers away? Is registration really such a big problem?
Perhaps the provider should have a look at its customer service and review its pricing. Is it really necessary to charge R2.70 per minute on a pay as you go contract? No wonder customers are looking elsewhere!
The company says that the 8% staff reduction will not impact on customer service.
Instead of cost-cutting by means of reducing the head-count, what about using the recession as an opportunity to reposition itself and aim for the top. This could be achieved by cutting call charges by 50% and becoming more customer focussed. That would result in a huge increase in customers.

< Prev		Next >